The research conducted on how the top companies use social media, seems to be a popular topic. After a research group from the University of Massachusetts released their paper just days ago (the actual paper has not yet been released) on how the top 100 companies of the fortune 500 use social media, a new study from the leading public relations company Burson-Marsteller released their own study on the top 100 companies.
As the research of both studies could show, the top companies are starting to comprehend the importance of social media and are increasing their activity. Also how social media is being used has changed. The companies are starting to re-tweet and are reacting on user comments: “It also appears that some companies are getting more comfortable using social media as they are interacting and engaging more and not just broadcasting corporate messages. Companies using Twitter are following an average of 731 people each and 38 percent of companies are responding to people’s tweets. Thirty-two percent have also “re-tweeted” or reposted user comments during the last week.
Since more and more companies are following this social media trend, more companies will have to follow. Good times for all the social media employees