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Viral Ad Chart – Week 21 [Videos]

28 May 2010
daniel
1
Advertising Age, Nike, Videos, Viral Ad Chart

Nike isn’t an official World Cup sponsor, but its three-minute “Write the Future” video broke the record for the biggest audience in the first week of a campaign with 7.8 million views.

Interestingly, Pepsi also is not an official World Cup sponsor, but its “Oh Africa” has spent seven weeks on the Viral Chart. Check out more on Adage.com

Rank 1. – Nike – Views: 7,823,459 - Change:New

Rank 2. – Toyota – Views: 1,633,628 – Change: +14%

Rank 3. – Evian – Views: 1,040,002 – Change: -5%

Rank 4. – Pepsi – Views: 1,017,039 – Change: +31%

Rank 5. – Gillette – Views: 903,844 – Change: -35%

Rank 6. – YouTube – Views: 599,434 Change:New

Rank 7. – Old Spice – Views: 579,858 – Change: -34%

Rank 8. – Old Spice – Views: 471,835 – Change: Back on Chart

Rank 9. – Microsoft – Views: 471,311 – Change: -10%

Rank 10. – Forthnight Lingery – Views: 441,593 – Change: New

P.S. I knew it would go viral :)

About the Author
Daniel is a social media enthusiast. He holds a BA in media and communication science and an MA in european business of the University of Fribourg. He founded some of Switzerland's largest sports blogs for skiing and snowboarding. Social media, sports and analytics is what he loves.
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