Viral marketing. Generating vast amounts of views with low budget: tempting. But what does viral marketing really need. It’s not as easy as it might seme. Some thoughts on viral marketing from some bright minds:
Leadership – How To Start A Movement – Derek Sivers
Starting a movement:
Find the first followers (and treat them as equals)
It’s about the movement, not you.
Have the guts to be the fist follower.
Alexis Ohanian: How to make a splash in social media
How should your content look like:
Be Genuine
You no longer control the message. That’s OK.
Take yourself less seriously.
Kevin Allocca: Why videos go viral
How does your video go viral:
Tastemakers
Creative Participating Communities
Complete Unexpectedness
