The Fortune 100 have noticed how influential social media can be and increased their presence on the most popular channels. Burson-Marsteller evaluated how the top 100 companies use social media:
The key facts of the presentation are:
- There are over 10 million social mentions of the Fortune 100 each month
- With Twitter generating the most amount of chatter
- 87% of the Fortune 100 now use social media – with twitter the most popular
- Tweet volumes tripled in the last 12 months
- 75% of the Fortune 100 are on Facebook
- Each corporate YouTube Channel averages 2million views
- Fortune 100 Companies are creative multiple accounts per platform / per region
- 50% of Fortune 100 Companies have a Google+ Account
- 25% have a Pinterest Account
