Brand managers need a reliable approach to measure their marketing efforts, and the possibility to justify marketing expenditures in digital channels. The masters thesis handed in at the University of Fribourg in International Management, offers a new approach for measuring, analyzing, and predicting a brand’s equity in social media also known as Social Brand Value.
Daniel studied Media- and Communication Science (B.A.) and European Business (M.A.) at the University of Fribourg. He is founder of Switzerland’s largest skiing community and partner at duckstance.com. As freelancer he advises companies in their social media activities, develops new websites, Facebook applications, iPhone Apps and tailor made branding strategies.
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