Case Studies

What is an ideal click-through-rate on Facebook? How much does the average click cost? Marketers see some difficulties when it comes to interpreting their advertisement campaign on Facebook. A recent study by Kenshoo and Resolution Media analyzed 65 billion ad impressions and 20 Read More

A study by the BITKOM Germany found that 4% of all social media users log in to their preferred network before getting out of bed. Read More

Social Media is still kind of a revolution. Many brands (especially small and medium sized companies) are maintaining social media channels and are trying to devote man- and marketing power to services such as Twitter, Facebook or Google. But there are some black sheep out there, Read More

Viral marketing. Generating vast amounts of views with low budget: tempting. But what does viral marketing really need. It’s not as easy as it might seme. Some thoughts on viral marketing from some bright minds: Leadership – How To Start A Movement – Derek Read More

After Facebooks IPO all eyes are set on Facebooks future business model. Will it be able to establish a sustainable advertising model? Read More

The one big advantage online advertising has over billboard ads is: tracking opportunities. Publicis Israel and e-dologic have found away to track billboard advertising and merging billboard with social media. Read More

VW's super bowl marketing campaign had a massive impact on the social web. Greenpeace stole their thunder with an own YouTube viral. Now Lucas Films Ltd. has banned the clip due to copyright infringement. Read More

MINI, Nike and Hotel.com released interesting marketing campaigns all created as Facebook apps. Read More

While surfing through the web I bumped into a Facebook-ad that clearly wasn't meant for me. And it came from: Nokia. Read More

If your YouTube video is not showing the viral effect you promised your client, don't worry. There are several ways to buy yourself out of your dilemma. Read More