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	<title>Measuring Brand Value in Social Media</title>
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	<link>http://social-brand-value.com</link>
	<description>Social Brand Value</description>
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		<title>Power to the Online People</title>
		<link>http://social-brand-value.com/2012/12/14/power-ton-online-people/</link>
		<comments>http://social-brand-value.com/2012/12/14/power-ton-online-people/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 15:34:06 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Infographics]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3340</guid>
		<description><![CDATA[Where were you when news of the tsunami hit Japan in 2011? How about when Michael Jackson died? Probably online, according to many experts who claim that social media has become the main media source for hundreds of millions of people. This great info-graphic illustrates the power of online media. via open-site.org]]></description>
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		<title>The Masters of Tax Evasion</title>
		<link>http://social-brand-value.com/2012/12/06/the-masters-of-tax-evasion/</link>
		<comments>http://social-brand-value.com/2012/12/06/the-masters-of-tax-evasion/#comments</comments>
		<pubDate>Thu, 06 Dec 2012 17:38:10 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Infographics]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3335</guid>
		<description><![CDATA[Created by: www.MastersDegreeOnline.org]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Facebook Sizing Chart</title>
		<link>http://social-brand-value.com/2012/12/03/the-facebook-sizing-chart/</link>
		<comments>http://social-brand-value.com/2012/12/03/the-facebook-sizing-chart/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 10:57:15 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Chart]]></category>
		<category><![CDATA[Facebook Tab]]></category>
		<category><![CDATA[Sizes]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3326</guid>
		<description><![CDATA[All Facebook Tab sizes you need to know all in one place. via Lunametrics.com]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Media Revolution Video v4 2012</title>
		<link>http://social-brand-value.com/2012/11/27/social-media-revolution-video-v4-2012/</link>
		<comments>http://social-brand-value.com/2012/11/27/social-media-revolution-video-v4-2012/#comments</comments>
		<pubDate>Tue, 27 Nov 2012 10:25:33 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Videos]]></category>
		<category><![CDATA[Erik Qualman]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Socialnomics]]></category>
		<category><![CDATA[Statistics]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3319</guid>
		<description><![CDATA[Created by the social guru, Erik Qualman from Socialnomics, the video is an animated infographic telling the story of how social is taking over the world through an array current statistics…]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Amazon launches new services for Brands</title>
		<link>http://social-brand-value.com/2012/11/22/amazon-launches-new-services-for-brands/</link>
		<comments>http://social-brand-value.com/2012/11/22/amazon-launches-new-services-for-brands/#comments</comments>
		<pubDate>Thu, 22 Nov 2012 16:50:48 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Social Commerce]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Brand Pages]]></category>
		<category><![CDATA[Posts]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3309</guid>
		<description><![CDATA[Three innovations will lighten the spirits of brand and e-commerce managers. The first one is called Amazon Pages: Companies can create their own page on Amazon.com and will have the chance to register an own Amazon URL such as amazon.com/socialbrandvalue. Pictures and social media links are included as TechCrunch reports. The other innovation is called Amazon Posts. Companies can use this to market via Amazon and Facebook. Amazon Analytics measures how successful the marketing campaigns were. The initiative for this innovation seemed to have come from the marketing division, which also published a user guide: AMS_User_Guide._V400283090_ that should help you deal with the new options. Pages At Amazon Pages, companies, and individuals can create their own pages on Amazon. Individual templates are provided by Amazon. Brands can then customize their URLs, e.g.: http://www.amazon.com/ mybusiness. Companies have the opportunity to display pictures on their site wit buttons linking to Facebook. In addition, so-called &#8220;merchandising widgets&#8221; are offered to assist with specific links to your company&#8217;s products that are sold on Amazon. Posts People who created a page via Amazon Pages and can update their page with a messages (news). Via cross-posting, these posts will also appear on Facebook. Techcrunch compares this with Hootsuite, where updates can be scheduled and cross-posted to various other pages at the same time.  Amazon Posts is currently limited to Facebook and Amazon. Twitter should probably follow soon. The question remains whether and how Amazon plans to integrate services such as Pinterest or tumblr. Analytics Companies can tell via the Amazon Dashboard if their pages, posts and efforts were successful. Measured values are created ia in charge of reach, views and purchase lift. The new amazon analytics is in my opinion the most interesting feature. The full details are not yet out there but it seems as if users will be able to measure a social media conversion or differently said: how many products where sold by a simple post. On a long term view, Amazon could become a serious competitor to shopping software such as Magento or WooComerce. If Amazon offers online shop owners  the possibility to customize their own template at their own and/or even offer webdesigners the possibility to sell their templates (such as themeforest.com or tumblr.com does) Amazon opens en entire new field of distribution possibilites. Crazy opportunity for Amazon here. &#160;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Global Social Video Equity Top 100: Red Bull Top</title>
		<link>http://social-brand-value.com/2012/11/13/the-global-social-video-equity-top-100-red-bull-top/</link>
		<comments>http://social-brand-value.com/2012/11/13/the-global-social-video-equity-top-100-red-bull-top/#comments</comments>
		<pubDate>Tue, 13 Nov 2012 10:40:38 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Social Brand Value]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Top 100]]></category>
		<category><![CDATA[Video Brands]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3253</guid>
		<description><![CDATA[Red Bull has secured the first place in the ranking of social video brand equity. Google takes the second place in the most valuable brands on YouTube. The list of &#8220;Top 100 social video Brands &#8220;is a ranking based on the social video strategies of different companies. The ranking is part of the first social video Goviral Equity Report. Red Bull takes the first place with the most engaging and viewed videos, while Google is not far behind. Samsung lands in the fifth place while Apple and Microsoft do not make it into the top ten. The report defines how video content is used by brands for marketing purposes.  The ranking was composed, according to Wall blog, as a combination of engagement, the number of views and commitment of the viewers. GoViral used content uploaded to YouTube, Vimeo and Facebook in 2012. The assessment also included quality, degree of innovation and the relevance of the content for the consumer. Who made it into the top ten? Big names such as Disney, Nike, Old Spice, Prada, Coca-Cola, Nintendo and Adidas. The top five rankings each recorded more than 50 million views. Red Bull, Prada and Google each spurred more than one million likes and comments. Which sectors are the winners? Luxury brands and social video appears to be a winning combination: Prada gets seventh, Burberry lands at number 16 and Louis Vuitton takes the 18th place. All these brands show a consistent good ranking. The automotive industry has proved to be a good sport as well: BMW ends up in twelfth place, VW in 13th and fifteenth Mercedes-Benz. Toyota takes the 20 and rank 22 goes to Porsche. Which industries are among the losers? Well, of course they are not real losers. Nevertheless, it can be said that alcohol brands are more likely to end up at the end of the field: Smirnoff (rank 90), Corona (rank 93) and Jack Daniels (Rank 99) still have potential to unleash. The financial sector can not be placed in the forefront as well. One exception: Visa. Probably because a lot of video content came from the Olympic Games in London. It is worth noting that only 15 percent of the brands have an official channel on Vimeo. The majority of brands relies on YouTube and offers an own brand channel. And how was it measured? GoViral uses the Interbrand top 100 list as a starting point and evaluated how these brands use video as branding channel. The Interbrand top 100 ranking does not include successful video brands such as Old Spice, or Red Bull. GoViral aded these brands in retrospect. Therefore the ranking can&#8217;t be seen as reliable from a scientific point of view, but is a fun fact nevertheless. Go to the report here [pdf] &#160;]]></description>
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		<item>
		<title>Who is Google&#8217;s advertising customer number one?</title>
		<link>http://social-brand-value.com/2012/11/02/who-is-googles-advertising-customer-number-one/</link>
		<comments>http://social-brand-value.com/2012/11/02/who-is-googles-advertising-customer-number-one/#comments</comments>
		<pubDate>Fri, 02 Nov 2012 11:35:13 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Infographics]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Google Advertising]]></category>
		<category><![CDATA[Google Display]]></category>
		<category><![CDATA[Google Search Advertsing]]></category>
		<category><![CDATA[Statistics]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3245</guid>
		<description><![CDATA[In total, financial institutions invest the most money in Google advertising. But number one advertising client is a university. The University of Phoenix sits on Googles advertising throne. The university is the largest for-profit college in the United States &#8211; and also in Google&#8217;s best customer for paid search. According to the search marketing company Word Stream the university paid an average of $ 200,000 per day for advertising. Other major advertisers include Ask.com, Amazon.com, Hotels.com and Geico. The study is based on data from 2,600 AdWords accounts. Overall, Google runs ads for $100 million on it&#8217;s paid search and display network. By comparison, Facebook recorded a daily 21 million dollars advertising revenue,  three million dollar of which are generated via mobile ads. This years third quarter average cost per click  (CPC) decreased slightly by 16.5 percent for Google Search, and 18.2 percent for the Display Network. The click-through rate in the Google Search area decreased by 12.4 percent. For Google&#8217;s display network, however, there ewas an increase of 13.8 per cent recorded. Overall, the number of ad impressions and clicks went up by 21.6 percent for Google Search, and 29.1 percent for Google display network. Thus, the decline in the click-trough rate is compensated by the number of clicks. For advertisers, the decrease in the remuneration rates is certainly positive: now you can get more clicks for less money. Another finding of the study is that the CPC for advertisers in the financial sector are the highest  - an average $ 3.09 per click in the Search field and a dollar per click in the display area. Behind the financial sector is the area &#8220;Career and Education&#8221;.  The CPC rate was reported to be at an average of $ 1.80. The shopping area is registering CPC rate of $ 0.25 and the highest CTR in the Search field. 5.23 percent of the impressions here result in a click. In the display sector, it is 0.23 percent. This and other information also provides the following infographic, which we at Mashable found:]]></description>
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		<title>How Much Do Small Businesses Spend on Social Media [Infographic]</title>
		<link>http://social-brand-value.com/2012/11/01/how-much-do-small-businesses-spend-on-social-media-infographic/</link>
		<comments>http://social-brand-value.com/2012/11/01/how-much-do-small-businesses-spend-on-social-media-infographic/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 15:29:40 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Infographics]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3238</guid>
		<description><![CDATA[An infographic from VerticalResponse that was shared by VentureBeat shows just where SMB’s are putting their social media eggs and it seems to be in the Twitter and Facebook basket with Google+ and LinkedIn being set aside. Here is the full infographic.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Launches Universal Analytics</title>
		<link>http://social-brand-value.com/2012/11/01/google-launches-universal-analytics/</link>
		<comments>http://social-brand-value.com/2012/11/01/google-launches-universal-analytics/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 15:13:54 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[Universal]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3234</guid>
		<description><![CDATA[Companies that use Google Analytics can now also use some new interesting features. Using Universal Analytics larger companies can now incorporate their own data into Google Analytics. This annoucement is from a blog post Google published recently. They now also have the ability to use Google&#8217;s new Measurement Protocol APIs. Customer now will be able to create better cross device and cross-channel analysis, according to Google. Universal Analytics to help customers synchronize the data in a variety of marketing channels. This will help advertisers to discover relationships between the channels easier. New reports are not created. The new data and metrics are integrated into the existing Google Analytics reports. Currently, only a small group of beta users access to Universal Analytics. Follow this link if you want to apply for beta-testing.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Social Media Will Affect the Election [Infographic]</title>
		<link>http://social-brand-value.com/2012/11/01/how-social-media-will-affect-the-election-infographic/</link>
		<comments>http://social-brand-value.com/2012/11/01/how-social-media-will-affect-the-election-infographic/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 14:29:58 +0000</pubDate>
		<dc:creator>daniel</dc:creator>
				<category><![CDATA[Infographics]]></category>
		<category><![CDATA[Election]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://social-brand-value.com/?p=3230</guid>
		<description><![CDATA[Anyone with a Facebook or Twitter account has probably noticed an increase in the number of political postings over the past few years. This is due, in part, to the explosive rise in social media outlets and users. But voters are not the only people who use social media; among politicians, 9 out of 10 Senators and Representatives have Twitter accounts. However, many are starting to wonder if social media is becoming less a reporter of political races and more of a predictor of the results. In Senate races, the candidate with more Facebook friends than his or her opponent has won 81% of the time. And one email sent to 60 million Facebook users prompted an additional 340,000 people to vote in the 2010 election. This infographic illustrates just how politics and social media are affecting each other. Provided by: Open-Site.org]]></description>
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