Brand Awareness

Brand Image – Google: “Call me Active”

On the Google page, "Google" is probably the most active person.With daily updates the Google officials bring nice content but interaction between the people is not too high.
Read More

Social “Buzz” Week 25 – The Top 1000 Blog Posts Analyzed

The release of the new iPhone 4 has been one of the hot topics this week. Especially the issues with the new display and other faults the new phone has been showing.
Read More

Social “Buzz” Week 24 – The Top 1000 Blog Posts Analyzed

The new iPhone, Wii 3D, Xbox Kinect and of course BP's oil spill where the most discussed topics during the last week.
Read More

Social “Buzz” Week 23 – The Top 1000 Blog Posts Analyzed

This weeks analysis of the Top 1000 blog and news posts (6/6 -6/13) showed no big surprises. BP is still struggling with its image due to the oil-spill, Google still has to explain their policy on collecting consumer data via Wifi, AT&T and Apple take a dip as a result of lost
Read More

Social “Buzz” Week 22 – The Top 1000 Blog Posts Analyzed

Last weeks brand image analysis shows that BP is taking a big dip in social media. Apples new iPhone 4G is one of the hot topics of last weeks news and blogs sties and AT&T looses customer confidence by charging fees for 3G Internet usage.
Read More

How Social Media is Helping Dell

"Customer connectivity and the ability to have conversations that drive our brand are the most important things." - Erin Nelson, CMO at Dell, See how Dell further uses Social Media to enhance the Dell Brand
Read More