Brand Equity

In the Brand Equity Ranking by Millward Brown Apple surpassed Google as most valuable brand 2011. Read More

Today Interbrand released its top 100 Retail Brands survey for 2011. Wallmart is this years most valuable retail brand with a calculated value of 142,030 million $. Read More

Brand managers need a reliable approach to measure their marketing efforts, and the possibility to justify marketing expenditures in digital channels. This paper offers a new approach for measuring, analyzing, and predicting a brand’s equity. Read More

McDonald's. Ranking number six of the most valuable global brands of 2010. 47 million customers visit the big M every day. But what are they doing on Facebook? Nothing. Read More

Apple. The hippest brand out there. You would think but with the community of devoted fans a group of "I don't like Apple at all" has emerged as well. Negative news around Apple has affected its brand image. Read More

The most talked about brand during the month of July was clearly BP. The fact that everyone knows: Their image is at an all time low. Read More

Every Facebook fanpage has it's own personality. The Verizon Facebook page is a very special specimen. Read More

"Red Bull gives you wings" - Yes, and therefore everyone is flying around instead of commenting on their page. It's like a funeral in there. Quiet. Read More

Their Facebook page is as yummy as their two chocolate cookies with vanilla filling. A treat to every social media managers eye. Read More

Skittles has 6.5 million fans on its Facebook page. That's the size of Thailand. But what is Skittles doing with its Fans? Not much. Read More