Brand Image | Measuring Brand Value in Social Media

Shared News Has More Impact on The Reader

Brand Image, Brand Knwoledge, Facebook, Sharing News, Social Media, Traffic

Research from CNN and Pownar identified several factors why people share news and what impact shared news has on the reader.

Brand Image – McDonald’s: “The Dead”

Brand Equity, Brand Image, McDonalds

McDonald's. Ranking number six of the most valuable global brands of 2010. 47 million customers visit the big M every day. But what are they doing on Facebook? Nothing.

Brand Image – Apple

Apple, Brand Equity, Brand Image

Apple. The hippest brand out there. You would think but with the community of devoted fans a group of "I don't like Apple at all" has emerged as well. Negative news around Apple has affected its brand image.

Brand Image – Microsoft

Brand Image, microsoft

Now that Apple has overtaken Microsoft in stock value, we were wondering how Microsoft's brand image is doing.

Brand Image – BP

Brand Equity, Brand Image, British Petroleum

The most talked about brand during the month of July was clearly BP. The fact that everyone knows: Their image is at an all time low.

Brand Image – Verizon Wireless: “The Sect”

Brand Equity, Brand Image, Verizon

Every Facebook fanpage has it's own personality. The Verizon Facebook page is a very special specimen.

Brand Image – Pringles: “The Multilingual”

Brand Image, Brand Value, Pringles Facebook

"Pringles isn’t just a snack. It’s a way of life." - And they are living that way of life on their Facebook page. Pop, Pop, it's on top.

Brand Image – Red Bull: “The Deaf-Mute”

Brand Equity, Brand Image, Red Bull

"Red Bull gives you wings" - Yes, and therefore everyone is flying around instead of commenting on their page. It's like a funeral in there. Quiet.

Brand Image – Oreo: “The Clean”

Brand Equity, Brand Image, Oreo

Their Facebook page is as yummy as their two chocolate cookies with vanilla filling. A treat to every social media managers eye.

Brand Image – Skittles: “The Spampage”

Brand Equity, Brand Image, Facebook, Skittles

Skittles has 6.5 million fans on its Facebook page. That's the size of Thailand. But what is Skittles doing with its Fans? Not much.

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