Why People Follow Brands [Infographic]
A positive online brand experience creates loyal customers. But why do people really follow brands on Facebook or Twitter? Read More
Branding
Interbrand’s Top Retail Brands 2011
Today Interbrand released its top 100 Retail Brands survey for 2011. Wallmart is this years most valuable retail brand with a calculated value of 142,030 million $. Read More
Social Brand Value – Measuring Brand Equity in Social Media
Brand managers need a reliable approach to measure their marketing efforts, and the possibility to justify marketing expenditures in digital channels. This paper offers a new approach for measuring, analyzing, and predicting a brand’s equity. Read More
Social Media Marketing Explained Really Quickly
If you'd need to explain social media marketing in a few words, here are some catchphrases you could use Read More
Advertising, PR, Marketing, Branding – The Difference
What is the difference between Advertising, PR, Marketing and Branding? Usually it would take us hours to explain it in words but this great picture says it all. Read More