How To Track Print-Ads
In 2009 Google closed the presses on print-ads. Why? Because print-ads are hard to track. But with the technological advancement print-ads are becoming more and more trackable. Read More
kooaba
Augmented Reality: Swiss Start-Up Challenges Google Goggles
Walking around with your phone displaying information to the locations you pass by: That's Augmented Reality and that could be the future in our digital age. Read More
Snappable Ads and Papperboy
Connecting printed ads with digital content seems to be an upcoming trend. Entertainment Weekly and Swiss Start-Up kooaba are taking the lead. Read More