Nike

With a Fancount of 1.2 million Facebook Fans "Nike Football" is one of the big players. But while looking on the sentiment of the comments, even tough this is the official Fanpage, spam dominates the comments wall.

Brand Image – Nike Shoes: How A Fanpage Became a Spampage

23 Jun 2010

daniel

Brand Image, Nike, Social Brand Value

With 2'2 million Fans, the Nike Fanpage is one of the largest branded Facebook pages out there. Problem: It's not the official Fanpage and massively infested with spam. Good example how not to present yourself on Facebook.

Viral Ad Chart – Week 21 [Videos]

28 May 2010

daniel

Advertising Age, Nike, Videos, Viral Ad Chart

Nike isn't an official World Cup sponsor, but its three-minute "Write the Future" video broke the record for the biggest audience in the first week of a campaign with 7.8 million views.