Social Currency

How DO You Measure Social Brand Value?

Last week, the marketing agency Vivaldi and Partners brought out their social currency ranking for the US. This week social media agency Vitrue is shooting back with its own Social Media Index.
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Measuring Social Currency – How US Brands Use Social Media to Enhance Their Brand Equity [Ranking]

A recently published study on 51 top US brands, reveals how people share the brand or information about the brand as a part of their everyday social life.
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Facebook takes PayPal

We got some interesting news concerning social currency “As part of the relationship, advertisers around the world will soon be able to use PayPal to pay for Facebook Ads through the company’s online advertising tool. For businesses in areas where the payment process
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